Market Research

Over the last seven years Spirited Marketing has successfully worked on a number of research projects including:

• New market development
• New product development
• Customer satisfaction
• Employee satisfaction
• Product benchmarking
• Deal win/loss surveys
• Project Implementation Satisfaction Surveys

Market Research projects include full statistical analysis of the data. The research results are analysed for any trends and identification of areas needing attention.

Benefits some of our clients have received after conducting Customer
Satisfaction Surveys:

• One company's perceptions of how their service rates compared to other vendors was not as strong as expected, resulting in a review of how they managed their customers.
• One company was unaware they were at risk of losing a customer. The survey highlighted the issues enabling them to retain the customer and sell them $180,000 worth of upgrades which met the customer's needs and increased their satisfaction.
• One company used the results of their customer satisfaction
  survey to motivate their sales team with a portion of their commission being directly tied to the satisfaction of customers in the region. This resulted in a substantial increase in customer satisfaction in some previously problematic regions.

To read our client's testimonials on Market Research, click here

What our Clients Say

“Customer surveys are an important part of our marketing mix to check the pulse on our service levels and the quality of our products. Spirited Marketing doesn’t just provide the raw figures but analyses the results and recommends a course of action. That’s delivering value.”

Col Hoschke
Director Glenhaven Investments

"Spirited Marketing developed the questionnaires, conducted the web-based surveys, collated the results, analysed those results and made valuable recommendations on how we should address any issues.

"The analysis Spirited Marketing presented was the most comprehensive and insightful I and the other board members had ever received and gave us a solid foundation on which to develop our business."

Chris Gorry
Director Group Advantage

"Spirited Marketing made the process of surveying 2000 of our customers extremely simple. Their expertise in developing the right questions to get to the centre of the topic we wanted to explore was invaluable.

"We believe the survey will help us increase our repeat business and referenceable clients."

Shane Preston
CEO Solidtec Solutions

 

	0419 278 786
	(02) 9929 4429
	lisa@spiritedmarketing.com.au