Spirited Marketing was established in 2001 to meet the needs of
technology companies that don't have the resources or requirements for a full-time senior marketing professional but need experienced marketing services on an occasional or part-time basis.
Spirited Marketing can provide outsourced marketing services on a project basis or on a regular basis working to an agreed budget every month. These services are provided in conjunction with key stakeholders in the client's business to ensure all activities stay relevant and there is no duplication of efforts.
Depending on company's needs Spirited Marketing can work with existing suppliers or we are able to provide all Marketing Communications needs - graphic design, public relations and website design - through the Spirited Marketing Network.
Spirited Marketing customises marketing strategies and programs to best suit the needs of a company based on the knowledge and experience gained by working with many technology companies across many industries.
Lisa Robinson, Spirited Marketing's Principal, has 20-years experience in technology marketing and has worked with industry leaders such as Toshiba, Nortel Networks and Epson, developing and delivering business-to-business and channel marketing programs that drove sales. Lisa completed a Bachelor of Commerce — major in marketing at UNSW in 1989.
Spirited Marketing can provide the following service on an outsourced basis:
To read our client's testimonials on Outsourced Marketing, click here
"Small software companies generally can’t afford the senior marketing executives they in fact need to take them to the next business level. The use of a marketing consultant gave our company Avand, (acquired by Technology One), access to strategic advice and programs that made a difference.
"Also, by using a consultancy like Spirited Marketing that works with a range of clients covering many vertical markets, we were able to tap into a breadth of knowledge and market experience that you just can’t get from a single, in-house executive."
"I have worked with Spirited Marketing’s Principal, Lisa Robinson, for close to 18 years across a wide range of market segments. As a seasoned professional, her input during the planning stages of projects and beyond has proved invaluable."
"Spirited Marketing goes out of their way to deliver measurable benefits. Whether it is a telemarketing campaign, an event or a survey, Spirited Marketing makes sure we capture the information on respondents and act on it. They also help us track new business back to the various marketing activities so we know the investment was justified and know what activities are likely to succeed in the future.
"We’ve always generated enough new business to more than justify an activity."