Brand Identity

Developing and maintaining a consistent Brand Identity is essential for all sized companies when communicating to their customers.

Over the last seven years Spirited Marketing has conducted a number of Brand Identity Workshops.

These workshops involve key stakeholders and, depending on each client's needs, the outcomes include:

• Definition of what business the company is in;
  

• Identification of the elements of the company's Brand Personality;
  

• Identification of Key Differentiators and the Customer Value Propositions;
  

• Identification of the company's Internal Company Values.
  

We recommend the results of the brand identity workshop are shared with all staff.

The Key Differentiators and the Customer Value Propositions are then used to update all corporate communications - including collateral, corporate website and sales presentations. The Brand Personality sets the tone for corporate communications and how the company is represented in the marketplace.

Spirited Marketing's Network can assist businesses in developing a Brand Identity with:

• Logo development;
• A Corporate Identity for all client communications;
• Microsoft Office templates;
• Production of a Corporate Style Guide; and
• Development or updating of the corporate website template and content.
  

To read our client's testimonials on Brand Identity, click here

 

What our Clients Say

"In late 2005 our company, Advanced Data Integration (ADI), was renamed Avand (acquired by TechnologyOne).

"As a relatively small, local software company it was critical to us that the name change not interrupt our business, and not cause any concern or confusion among our customers and prospects.

"Marketing consultancy Spirited Marketing completely managed the rebranding project for us developing business and communication plans.

"By taking a holistic approach to the project, Spirited Marketing was able to provide a seamless transition from one company name to another while protecting our IP and reinforcing our product brand."

Chris Gorry
CEO, Avand (acquired by TechnologyOne)

"Spirited Marketing, has been good for our brand and delivered measurable benefits both in improving relationships with existing clients and attracting new business."

Col Hoschke
Director of Mainpac and SST

 

	0419 278 786
	(02) 9929 4429
	lisa@spiritedmarketing.com.au